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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica share why having a dedicated landing page for your podcast is a game changer for increasing discoverability and engagement. Learn how to organize your episodes, embed audio players, and use hosting platforms to create a professional online home for your podcast. Whether you’re integrating with an existing website or starting from scratch, this episode will guide you through the process of building a podcast landing page that drives results.

Key Takeaways

• Dedicated Landing Page: A central hub for your podcast makes it easier for listeners to find all your episodes in one place.
• Embed Audio Players: Allow website visitors to listen directly without navigating to another platform.
• Episode Descriptions and Links: Include clear summaries and links for each episode to improve user experience and SEO.
• Website Hosting Options: Many podcast hosting platforms, like Buzzsprout or Anchor, offer built-in website features as part of their plans.
• Improved Discoverability: Having a home for your podcast outside directories like Spotify or Apple Podcasts enhances search engine visibility.

Resources Mentioned

• Tools for embedding audio players.
• Podcast hosting platforms with website features, such as Buzzsprout and Anchor.
• Best practices for structuring a podcast landing page.

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