Business Marketing Podcast

EP: 0106 Why Transcripts Are a Must-Have for Your Podcast Website


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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica explore the critical role transcripts play in boosting your podcast’s visibility and accessibility. From improving SEO to reaching a wider audience, transcripts can make a significant impact on your podcast’s success. Learn how to create polished transcripts, repurpose them into blog posts, and leverage them for maximum discoverability.

Key Takeaways

  • SEO Benefits: Text keywords in transcripts are easier for Google to index, increasing your podcast’s visibility in search results.
  • Accessibility: Transcripts make your podcast accessible to those with hearing difficulties, broadening your audience.
  • Creating Transcripts: Use tools like Descript or Otter.ai to generate transcripts, then clean them up for readability.
  • Repurposing Content: Turn transcripts into blog posts by breaking them into bullet points, adding subheadings, and including visuals.
  • Industry Insight: Danny Brown of One Minute Podcast Tips highlights how transcripts provide both accessibility and SEO advantages.

Resources Mentioned

  • Transcript tools: Descript, Otter.ai.
  • One Minute Podcast Tips by Danny Brown.
  • Blog post formatting tips: Use bullet points, images, and concise paragraphs for better engagement.

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Business Marketing PodcastBy Bryan Briggs