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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica discuss how to optimize your podcast’s length to fit your content and audience. They explore different podcast durations, explain which formats work best for each, and share tips for organizing longer episodes with chapters. If you’re wondering how long your podcast should be, this episode will give you clarity and actionable advice.

Key Takeaways

• Ideal Podcast Length:
  • 15-30 minutes: Best for daily news, trends, and solo-host podcasts.
  • 30-60 minutes: Suitable for interviews, storytelling, or co-hosted shows.
  • 60+ minutes: Works well for panel discussions, multiple guests, or live shows.
• Audience Preferences: Most listeners prefer podcasts between 20-50 minutes, according to Pew Research.
• Use Chapters: For episodes longer than 15 minutes, add clickable chapters to improve user navigation and SEO.
• User-Friendly Content: Splitting podcasts into sections allows listeners to skip to the parts they find most relevant, increasing engagement and retention.

Resources Mentioned

• Pew Research statistics on podcast lengths.
• Tips for structuring chapters to improve SEO and user experience.

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