Business Marketing Podcast

EP: 0108 Social Media Strategies for Promoting Your Podcast


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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica explore the importance of using social media to promote your podcast. They share creative ideas for engaging with your audience, tips for leveraging different platforms, and insights from Buzzsprout’s How to Start a Podcast. If you’re looking to expand your podcast’s reach and connect with listeners, this episode is packed with actionable advice.

Key Takeaways

  • Social Media Profiles: Create profiles for your podcast, but focus on one platform at first to avoid overwhelm.
  • Engage Creatively: Use older episodes as conversation starters on Facebook, Twitter, or other platforms.
  • Tease New Episodes: Share audiograms to highlight key moments and entice listeners to tune in.
  • Platform-Specific Focus: Choose platforms that align with your audience’s habits and your comfort level.
    • LinkedIn: For professional audiences.
    • Reddit: For niche communities.
    • TikTok: For video-driven audiences. 
  • Buzzsprout Insight: Hosts Gilan and Alban emphasize starting small and scaling social media efforts as your podcast grows.

Resources Mentioned

  • Buzzsprout’s How to Start a Podcast.
  • Social media tips for podcast engagement.

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Business Marketing PodcastBy Bryan Briggs