Returning to your screen... The Brand Ethos PODCAST! Catch up with Alicia and Anneliese over a Diet Coke and a Smirnoff ICE while talking a little bit about social media and how to utilize it in a healthy way. There is no guide on how to use social, but the one thing that’s true is that social media is what you make it. Don’t give your likes and follows away for free. Make each one a meaningful interaction.