Business Marketing Podcast

EP: 0110 Collaborating with Other Podcasters to Expand Your Audience


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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica discuss the value of collaborating with other podcasters to grow your audience and build your brand. From appearing as a guest to inviting others to your show, they share practical tips for cross-promotion and networking. They also explore using platforms like HARO to connect with journalists and gain media exposure. Tune in to discover how partnerships can elevate your podcasting game.

Key Takeaways

  • Podcast Networking Groups: Join communities to connect with podcasters in your niche for collaboration opportunities.
  • Guest Appearances: Cross-promote by being a guest on other shows and inviting others to yours.
  • HARO (Help a Reporter Out):
    • Sign up as a source to connect with journalists.
    • Gain backlinks to your podcast website for more exposure.
  • Pitching Journalists: Use transcripts and episode highlights to pitch story ideas, as advised by Tim Ferriss.
  • Cross-Promotion Benefits: Introduce your audience to new shows and tap into the listener base of your collaborators.

Resources Mentioned

  • HARO (Help a Reporter Out).
  • Tim Ferriss's blog post on podcast pitching.
  • Tips for creating standout guest pitches for other podcasts.

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Business Marketing PodcastBy Bryan Briggs