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Episode Summary

In this episode of the Business Marketing Podcast, Chris and Jessica discuss how starting a newsletter can deepen your connection with your audience and expand your podcast’s reach. They explore the benefits of email marketing, tips for crafting engaging content, and ways to monetize your newsletter. Whether you’re looking to create another touchpoint with your listeners or add an additional revenue stream, this episode will guide you on how to leverage newsletters effectively.

Key Takeaways

• High ROI of Email Marketing: For every $1 spent on email marketing, expect a return of $36.
• Beyond Episode Alerts: Make your newsletter more than a new episode reminder by:
  • Sharing curated content and links to podcasts you’ve appeared on.
  • Providing exclusive behind-the-scenes content or additional insights related to your latest episode.
• Complementary Content: Use the newsletter to enrich your podcast by offering value-added insights that work in tandem with your episodes.
• Monetization Opportunities:
  • Secure sponsorships for your newsletter.
  • Promote your own products or services to generate income.

Resources Mentioned

• Email marketing platforms: Mailchimp, ConvertKit, Substack.
• Tips for newsletter sponsorships and audience engagement.

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