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Ep #012 - Create Your Email Process Before Picking Your Email Platform
Welcome to BS’ing with Brandi where my goal is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about why you need to work out a detailed process and workflow before you start paying for the business tools that are going to execute or automate that process. I’m going to use email marketing as an example and walk you through what would happen if I suddenly had to choose a new email marketing platform.
Our topic today came from a couple of recent experiences with email - the first was a client who needed to set up a lead magnet funnel that turned into the most painful email experience of my life, and the second was the 3-part series we just did inside our membership group School for Heartful Entrepreneurs where we covered, in quite a lot of detail, a comparison of the features across about 9 different platforms.
What I’m going to cover is:
Before you make a switch to any email platform, consider how much time it takes you to import and tag all of your subscribers, to recreate your welcome emails and automations. On top of that, think about all of the other tools you use that are connected to your email service - don’t forget to switch them too otherwise things are going to get missed. And finally, there is always a risk that constantly switching platforms will damage your deliverability - a new service may have different settings and suddenly your emails are going to spam, and it’s difficult to recover from that.
The simple breakdown of my email process for a lead funnel with the following functionality: target my ideal audience with a free opt-in, offer them a small paid product, and then nurture them toward a larger paid offer. See the full breakdown on my website here.
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By Brandi GoodWelcome to BS’ing with Brandi where my goal is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about why you need to work out a detailed process and workflow before you start paying for the business tools that are going to execute or automate that process. I’m going to use email marketing as an example and walk you through what would happen if I suddenly had to choose a new email marketing platform.
Our topic today came from a couple of recent experiences with email - the first was a client who needed to set up a lead magnet funnel that turned into the most painful email experience of my life, and the second was the 3-part series we just did inside our membership group School for Heartful Entrepreneurs where we covered, in quite a lot of detail, a comparison of the features across about 9 different platforms.
What I’m going to cover is:
Before you make a switch to any email platform, consider how much time it takes you to import and tag all of your subscribers, to recreate your welcome emails and automations. On top of that, think about all of the other tools you use that are connected to your email service - don’t forget to switch them too otherwise things are going to get missed. And finally, there is always a risk that constantly switching platforms will damage your deliverability - a new service may have different settings and suddenly your emails are going to spam, and it’s difficult to recover from that.
The simple breakdown of my email process for a lead funnel with the following functionality: target my ideal audience with a free opt-in, offer them a small paid product, and then nurture them toward a larger paid offer. See the full breakdown on my website here.