In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.  
Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).  Guest: Emmanuel Aremu (Growth Director at BlackCurve).

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve). Guest: Emmanuel Aremu (Growth Director at BlackCurve).

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions. &nbsp;
Hosts: Philip Huthwaite (CEO &amp; Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve). &nbsp;Guest: Emmanuel Aremu (Growth Director at BlackCurve).

Ep. 012 - Pricing: The Neglected Child of PPC

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. 

Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

Business

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 012 - Pricing: The Neglected Child of PPC

Ep. 012 - Pricing: The Neglected Child of PPC