In this episode, I am joined by Satya Upadhyaya, Vice President - Campaign Optimisation, Marketing Capability & Change at Citi. Satya has a wealth of experience in driving agile project delivery, data & analytics capability to pioneering integrated digital solutions and delivering process efficiency, automation, and workflows for optimal customer engagement and experiences.

In this episode, Satya and I sit down to discuss a whole range of marketing topics including campaign optimisation and how to use marketing technology and customer data to improve customer experience.