Harry's Pod.com

Ep. 018: Summer 2021 is the hottest beer/seltzer/rtd ever so far, plus the Spec's interview


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---Panel---
Harry is joined by Chanel Gulf Coast, Jenn Litz-Kirk, Jordan Driggers, Sarah Barrett, Jessica Lopez, and Hana Kruger.

---Time-Stamped Contents---
00:00 Intro - BS-ing, gratified to get props from Rabobank/Liquid Assets pod. Introducing the entire SchuPub staff.
13:00 Comparing YTD-May shipment trends with same period in 2019. 
15:50 Jordan says it's even more impressive that the industry is holding up compared to 2020, so far. 
16:16 Mexican shipment comps will get tougher as the year progresses past May. 
18:00 Jenn's Spec's interview highlights: seltzers and canned cocktails galore, coming from non-local craft, other beer, and chilled aperitif spirits.
19:45 Top Seltzers now just a "war of attrition".
20:00 Topo Chico seltzer variety is 7th largest beer pack in this Texas chain. 
21:07 Beer takes too much pricing every year. Harry says it should take more.
21:45 Harry shocked that retail beer pricing is up over $1:20 a case on average in IRI this year, mostly mix shift.
22:46 The consumer has driven avg price up for us, buying more higher-priced seltzers, Modelo, and Mich Ultra.
24:00 Sarah talks spirits pricing.
25:30 Jenn-Litz can't get Wywy a job-job. Harry is taking him to New York for a long weekend instead. 
27:40 Pee break:  Chanel Gulf Coast describes freshening Harry's bedpan all July 4th weekend. Sarah's dog didn't pee at all on a long road trip.
29:25 The dad on Succession reminds staff of Harry.
30:20 Harry tells his pistol-whip story.
33:25 Chanel Gulf Coast unironically wins a bunch of free liquor in a charity raffle.
35:20 Could Jordan get into Savor today given his choice of style?  
37:40 The long goodbye. We wish you good-morrow, and of course a happy and prosperous hot girl summer.

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.   Watch on YT as well.

-Text comments and topic ideas to Harry at:‪ (262) 345-2501‬
-Audio feed at HarrysPod.com
-Articles referenced at beernet.com

Twitter / IG / TikTok:  @beerbizdaily

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Harry's Pod.comBy Harry Schuhmacher

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