Talking DTC for wineries and online retailers with their staunchest advocate, Tom Wark of Wark Communications and exec director of the National Association of Wine Retailers. 

---Panel---
Harry is joined by Sarah Barrett.

---Contents---
00:00 Intro - Tom Wark
01:55 Update on retailer direct shipping to consumers across state lines.
02:30 The reciprocity era. 
04:20 Explaining dicta in court rulings: The court may declare Tom and Harry to be a-holes, but it's not the law.
05:00 Most interpreted Granholm to only apply to producers/wineries, not retailers.
05:20 The weird Tennessee case.
07:40 Easier for states to level-down?
09:20 Wineries still account for vast majority of DTC shipments, even where retailers are allowed to ship direct.
10:30 And the vast majority of bev-alc retailers are not shipping direct. 
13:25 Not just wineries. Most new labels are imported, and must get through wholesaler. 
14:30 Today big suppliers, retailers, and wholesalers all invested in three-tier system. 
19:40 Tracking provenance.
22:00 What's next for Tom?
23:10 Future of retailing is to source unique products.
24:35 The cannabis effect on $7 - $15 wine.
28:25 Russia bans French Champagne from being called Champagne.
29:50 Only one reason to take cannabis:  Getting high.
31:10 Harry tells story of getting arrested with a firearm. 
33:00 Tom and Harry make amends for old war wounds. 

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  

-Text comments and topic ideas to Harry at:‪ (262) 345-2501‬
-Video feed on YouTube.

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