David Dorf, Global Head of Retail Industry Solutions at Amazon Web Services, joins Arthur Zaczkiewicz to break down what AI actually means for retail right now — and why most companies are thinking about it wrong.David introduces his two-part framework: agentic commerce (the AI-powered front-end experience) and the invisible AI reshaping back-end operations. He explains why retailers need to show up in ChatGPT and Perplexity — not just Google — and how LLMs are actually sourcing product data. Plus: the NRF pricing demo, AI guardrails, getting out of POC purgatory, and the trust problem no one’s solved yet for agentic payments.Street Talk is a Corner of Fifth Studio production.

Subscribe for executive-level intelligence on fashion, retail, and the technology reshaping both.• 00:00 — Introduction• 00:51 — Speed to market and the accelerating pace of retail technology• 02:13 — The returns problem — why fashion’s margin crisis is getting worse• 04:00 — Agentic commerce vs. invisible AI — David’s two-part framework• 04:58 — Answer engine optimisation — why Google alone isn’t enough anymore• 06:20 — The dime store moment — how AI restores the personal retail experience• 08:15 — What is MCP and why Anthropic’s standard matters for retail• 10:01 — Agentic pricing: three agents, one new product, ten minutes• 13:31 — Guardrails, policy-checking, and keeping AI on-brand• 15:38 — Escaping POC purgatory — Agent Core and the path to production• 17:44 — Agentic payments and who owns the trust problem• 21:46 — What does retail mean to you?