October 29, 2025

Ep. 02 - Decoding “Search Everywhere Optimization” approach for a business in an AI-era

44 minutes

Wes Towers explained & shared important insights about current trends, search intent of people and the way AI has elevated business through omni-channel approach discussions has been the centerstage of this episode. He further added that how the trust and authenticity is evolving and what things are required to keep in mind for businesses while implementing AI in products or services. Wes Towers also beautifully explained about Search Everywhere Optimization that has widened an opportunity to grow and get discovered across multiple platforms. Interestingly, he also shared about narrowing down your niche that increases chances of getting discovered on AI platforms seamlessly rather than going broader way which does not help to discover across different platforms. He highlighted the science of creating content with thoughtful strategies and stressed on content that add value rather than crafting generic content which just fills the space but does not lead to business growth.

To reach out Wes Towers [Geelong, VIC - Australia]

Business Website - http://uplift360.com.au/

Business Email - [email protected]

LinkedIn - https://www.linkedin.com/in/westowers/

TikTok - https://www.tiktok.com/@westowers

X (Twitter) - https://x.com/uplift_360

Facebook - https://www.facebook.com/Uplift360Aus

Instagram - https://www.instagram.com/uplift_360/

You can view his published book on Amazon here - https://www.amazon.com.au/Simple-Manifesto-Marketing-Principl/dp/0994367600

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