Welcome to Episode 2 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack:
💄 Huda Beauty’s Buyback – Why she bought her company back from private equity, and what it signals for founder-led brands
🍫 Beacon Chocolate Up for Sale – South Africa’s most iconic chocolate brand could change hands – who’s buying, and why it matters
🧠 Founders vs Funds – When is it time to reclaim your brand? A deeper look at ownership, legacy, and growth
📉 Big Food’s Silent Moves – How legacy brands are quietly restructuring behind the scenes

If you're in FMCG, marketing, or just love the business behind your favorite products – this one’s for you.

🔗 Follow the pod on IG: @breaktheshelf
🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet
📩 Contact: [email protected]