Up To Some Good Podcast by Claudia Lee

Ep 02: Tackling Menstrual Stigma to Promote Gender Equality in Asia with Olivia Cotes-James (LUÜNA Naturals)


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In Episode 2, I interview Olivia Cotes-James, founder of social impact period care brand @luuna.naturals. Launched in 2019 with the intention of making clean period care products more accessible to women in Asia, LUÜNA naturals has a goal to ‘make periods better – for our bodies, our planet and our sisters in need.’ During our conversation, we talk about the shocking materials in traditional period care products, menstrual taboos to misogyny in boardrooms.


Here is a summary of our conversation:

- The eureka  moment which led her to embark on her journey to drive awareness around more responsible period care products

- How period-care branding and advertising reflects misogyny in boardrooms

- How cultural misconceptions fortifies menstrual taboos

- The balancing act between profit and sticking to social impact business model

- Importance of embracing your menstrual phase


Follow Olivia Cotes-James @olivia.cotes.james

Follow @luuna.naturals or find out more on their website 

Follow Up to some Good on Instagram @UpTo_SomeGood 


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Up To Some Good Podcast by Claudia LeeBy Claudia Lee