Content Corner

Ep. 02: The intersections of marketing: Content, product, and growth


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While interviewing for my current role, my now manager and I were talking about how the intersection between content, product, and growth marketing is very strong. I was coming from a role as a Growth Marketer, and was nervous about how well my skillset would transfer. As it turns out, pretty well. 

There are six main areas I feel that these roles cross over: Content creation, promotion, distribution, cross-functional relationship, reporting/data interpretation, and customer interaction. 

Agree, disagree, or have more to add to the list? Let me know on Twitter or Instagram - @plmmrkhdjh. 



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Content CornerBy Khadijah Plummer