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EP 02: Tshiamo Letshwene - Label Management: Building Artists & Preserving Legacies After Loss
Following our powerful premiere, episode two takes us into the world of Tshiamo Letshwene, a visionary who's journey embodies both the triumphs and profound responsibilities of African music management.
Starting as a digital strategist at Vth Season, Tshiamo quickly rose through the ranks to become a pivotal force in label management. His strategic approach to artist development and market penetration has helped create some of the most significant moments in South African hip-hop and R&B. Beginning his journey as a social media manager, Tshiamo mastered the intricate dance between digital brand building and on-ground execution, reshaping how African entertainment brands connect with their audience.
As founder of T Effect, Tshiamo has faced the industry's ultimate challenges: navigating the untimely passing of both AKA and Costa Titch. His experience spans managing some of Africa's biggest talents including AKA, Costa Titch, Shekhinah, and working with artists like Musa Keys. In this candid discussion, he opens up about these profound experiences and the responsibility of protecting legacies while moving the industry forward.
In this revealing conversation, Tshiamo shares:
- Evolution from digital strategist to label founder
- Building sustainable artist careers across genres
- Managing through unprecedented loss
- Protecting and preserving artistic legacies
- The future of African music management
Key Industry Insights:
- Digital brand building in modern music
- Cross-genre artist development strategies
- Crisis management in real-time
- Legacy protection frameworks
- Leadership through adversity
Experience how Tshiamo:
- Transformed from social media manager to industry leader
- Built T Effect into a powerhouse agency
- Developed diverse artist careers
- Handled the industry's most challenging moments
- Protected artist legacies while supporting families
- Continues to shape African music's future
Guest: Tshiamo Letshwene Founder, T Effect Pioneer in African Music Management
Follow Us: Guest: @teffectglobal Host: @ntando_zikalala_ Show: @morethanmanagement_ Agency: @tothemaxmanagement
#MoreThanManagement #LabelManagement #MusicIndustry #Legacy
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By More Than ManagmentFollowing our powerful premiere, episode two takes us into the world of Tshiamo Letshwene, a visionary who's journey embodies both the triumphs and profound responsibilities of African music management.
Starting as a digital strategist at Vth Season, Tshiamo quickly rose through the ranks to become a pivotal force in label management. His strategic approach to artist development and market penetration has helped create some of the most significant moments in South African hip-hop and R&B. Beginning his journey as a social media manager, Tshiamo mastered the intricate dance between digital brand building and on-ground execution, reshaping how African entertainment brands connect with their audience.
As founder of T Effect, Tshiamo has faced the industry's ultimate challenges: navigating the untimely passing of both AKA and Costa Titch. His experience spans managing some of Africa's biggest talents including AKA, Costa Titch, Shekhinah, and working with artists like Musa Keys. In this candid discussion, he opens up about these profound experiences and the responsibility of protecting legacies while moving the industry forward.
In this revealing conversation, Tshiamo shares:
- Evolution from digital strategist to label founder
- Building sustainable artist careers across genres
- Managing through unprecedented loss
- Protecting and preserving artistic legacies
- The future of African music management
Key Industry Insights:
- Digital brand building in modern music
- Cross-genre artist development strategies
- Crisis management in real-time
- Legacy protection frameworks
- Leadership through adversity
Experience how Tshiamo:
- Transformed from social media manager to industry leader
- Built T Effect into a powerhouse agency
- Developed diverse artist careers
- Handled the industry's most challenging moments
- Protected artist legacies while supporting families
- Continues to shape African music's future
Guest: Tshiamo Letshwene Founder, T Effect Pioneer in African Music Management
Follow Us: Guest: @teffectglobal Host: @ntando_zikalala_ Show: @morethanmanagement_ Agency: @tothemaxmanagement
#MoreThanManagement #LabelManagement #MusicIndustry #Legacy