David and Jodi Harouche, co-founders of Multimedia Plus, have spent 29 years building technology for one of retail's most underinvested assets: the sales associate.

On this episode of Street Talk, they explain how their platform Insight turns in-between-customer time into competitive advantage — and why storytelling, not product specs, is whatseparates a great associate from a forgettable one. They also preview MMP AI Studio, a tool that generates branded product video in under 20 minutes from a single URL.

Plus: the story of JZIPs, the nonprofit they launched after their son Jordan's cancer diagnosis — 20,000 units and 52 hospitals in, and still going.

•      00:00 — Introduction

•      02:00 — How Multimedia Plus went from video productionto the Insight platform

•      05:00 — Why in-between-customer time is retail's mostunderused training window

•      08:00 — What AI can't replicate: the case for passionand storytelling over product specs

•      12:00 — How content strategy changes from dollar storesto luxury brands

•      15:00 — Why 29 years across every retail vertical is adifferent kind of advantage

•      18:00 — MMP AI Studio: how a product URL becomesbranded video in under 20 minutes

•      20:00 — What fashion, apparel, and retail technologymeans to each of them

•      22:00 — JZIPs: from Jordan's diagnosis at 15 to 20,000units in 52 hospitals