In this episode, Jasz and I talk about the age-old tale of agencies treating their marketing and business development efforts as if they were their own client – and why that doesn’t work. She breaks down why a CRM is so vital to an agency, some of the most vital aspects of a good CRM, and various tricks on how to dig into your pipeline and stages of a business development process. We talk about at what point an agency should outsource their sales and marketing, vs. keeping it in-house and what the differences between the two options are. Finally, we explored various ways agencies can leverage ChatGPT to expedite some of our marketing research efforts.

After spending years working in the agency space and starting her own agency, Jasz quickly realized that the old saying "the shoemaker's kids never have shoes" holds true. Agency owners and consultants spend so much time focusing on growing their clients' businesses that their own sales and marketing goals often fall to the back burner. Not anymore! Jasz partners with boutique agency owners and consultants to develop the systems and growth strategies they need to start generating an influx of sales-ready leads.

Connect with Jasz on her website or on LinkedIn.