There’s a reason why buyer personas/customer personas/audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.   1. You’ll understand their needs  Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target … Ep. 025: 4 Reasons To Use A Persona-Based Marketing Plan  Read More »