Elise Hodge is a copywriter and coach who helps entrepreneurs become the #1 choice for their dream clients so they don’t have to waste time working with the wrong clients. Elise got her start in PR, working as a corporate media consultant before entering the realm of politics as a media adviser. But it wasn’t long before she ditched the corporate world altogether to pave her own way. Today, she helps entrepreneurs write copy that converts through her one-on-one services and step-by-step program, The Copywriting Academy. In this episode Elise talks about common mistakes she sees people making with their copy, how to write in a way that positions you as the #1 choice for clients and how to use their words to write your copy.   Instagram: @elise_hodge Free class-> How to become the #1 choice for your dream clients with captivating copywriting: https://elisehodge.com.au/class   Want to transition to a profit focused schedule without long nights, unnecessary task switching and never ending to do lists? head to www.withhannahmurphy.com/free for a free training ->