This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 
Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.&nbsp;
Hosts: Philip Huthwaite (CEO &amp; Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

Ep. 028 - Competitor Product Matching Explained

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. 

Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 028 - Competitor Product Matching Explained

Ep. 028 - Competitor Product Matching Explained