21 Million people in the Philippines belong to the "informal work economy", meaning they're not professionally employed. 98% of total registered business in the country are considered micro- or small-to-medium-sized enterprises. How did AllCare build a benefits membership for this huge underserved market, when few people believed in them? How did they use what they learned from customers to optimize their sales & marketing to grow almost 10X this year? 

Cindy Burdette, CEO and co-founder of AllCare, tells us about how they overcame their early stage struggles and used a scientific approach to scale their platform and gain experience, respect, and a big user base. 

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