Paul Smith is one of the world’s leading experts on organizational storytelling. He has worked with Accenture and Procter & Gamble in the past, lending them his expertise on communications.

Paul graced us with his presence to share his expert insights as he dissects the link between great story telling and selling, which he discussed in depth in his best-seller book Sell with a Story. The book deep-dives on the elements of awesome storytelling to capture attention, build trust and closing sale.