Q1: How can I adjust my messaging to attract higher-paying clients?

The biggest misconception? Thinking you need to speak or act differently to attract higher-paying clients. The truth is, your pricing depends on the type of client you’re targeting - not the other way around.

Here’s how to adjust your messaging based on your audience:

• For new mums on maternity leave:
  • Likely lower disposable income.
  • Focus on creating a lower-cost, high-support offer (e.g., a group program).
  • Create content that empathizes with their unique struggles and highlights community benefits.
• For corporate women in their 40s:
  • Likely higher disposable income.
  • Offer higher-cost programs with fewer touchpoints but more tailored solutions.
  • Create content showcasing the possibilities and transformation they’re seeking.

Remember, price doesn’t equal ease of sale—you still need to craft messaging that resonates deeply with your audience.

Q2: How do I identify the language my audience actually uses to describe their problems?

The best sources for authentic client language:

• Enquiry forms, DMs, and sales calls: Pay close attention to the exact words and phrases people use when reaching out to you.
• Weekly check-ins with new clients: Focus on those in their first 1-3 months for the freshest insights.
• Avoid relying solely on testimonials: While great for social proof, they often reflect the success story and may feel too far removed from where your audience currently is.

Crafting effective messaging is all about knowing who you’re speaking to and reflecting their needs, desires, and challenges back to them. Whether you’re looking to attract higher-paying clients or refine your language, this episode is packed with actionable insights to level up your coaching business.