Data storytelling is extremely important to tell memorable and impactful data stories. All too often good data visualization is confused as data storytelling. In this episode Dave Mathias interviews Brent Dykes who recently authored Effective Data Storytelling that brings this point home and much more. It is a must have book and not just if you are a “data person.” In addition to his recent book, Brent is also a Sr. Director, Data Strategy at Domo and Forbes Contributor.