If you live in America, chances are very high that you have been to IHOP at least once in your life, no matter how old you are. While it has become a staple in the food industry after 62 years in the business, the love that many people had for it was latent and nostalgic, which meant that they were not actively going to the restaurant. Brad Haley, the CMO, has worked to have the brand make a cultural impact once again. Before taking up his role at IHOP, Brad worked at Jack In The Box and Carl’s Jr, where he had a knack for creating campaigns that the mainstream media covered as news.