<p>Liv Higgins, Assistant Athletic Director of Marketing at Western Kentucky University, chats with Will & Kayla about her love for athletics, creating a great fan experience, and how she ended up with a bedazzled football.</p>

Liv Higgins, Assistant Athletic Director of Marketing at Western Kentucky University, chats with Will & Kayla about her love for athletics, creating a great fan experience, and how she ended up with a bedazzled football.

<p>Liv Higgins, Assistant Athletic Director of Marketing at Western Kentucky University, chats with Will &amp; Kayla about her love for athletics, creating a great fan experience, and how she ended up with a bedazzled football.</p>

Ep 04 | First Downs & The Fan Experience | Liv Higgins

On The Lime is a podcast about marketing, media, and success in the digital age. Get info guaranteed to step up your marketing game as co-hosts Will and Kayla talk to media personalities, marketing professionals, and business owners each Tuesday.

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Ep 04 | First Downs & The Fan Experience | Liv Higgins

Ep 04 | First Downs & The Fan Experience | Liv Higgins