Elevating Performance (HD)

EP 04, Racing Legends and Marketing Magic with Mark A. Dronen

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In this episode, Mark Dronen shares his journey from technology entrepreneurship to the world of auto racing and tailgating. He discusses the creation of his innovation agency and the launch of the Grill N Chill product, which gained significant media attention and led to collaborations with racing legends. Mark reflects on the importance of effective promotion, supply chain management, and the lessons learned from engaging with customers during his NASCAR experience.

Key Topics

  • Collaboration with Indy 500 champions opened new marketing avenues
  • Cost effective promotion can significantly enhance brand visibility
  • Engaging customers directly can lead to memorable experiences
  • Supply chain management is crucial for product availability
  • Innovative marketing strategies can disrupt traditional industries
  • Sometimes, smaller investments yield greater returns in marketing
  • Listening to outside counsel can provide valuable insights

    • Guest

    Mark Dronen, Founder of Elevator 321

    Chapters

    00:00 From Technology to Tailgating: A Journey Begins

    01:09 Innovating the Grill and Chill, the Ultimate Tailgating Experience

    02:43 Racing Legends and Market Strategies

    03:33 Aligning Sales Strategy With Supply Chain

    04:18 Creative Marketing and The Velocity Girls

    05:26 Disrupting Markets on a Budget

    06:37 Race Day: A Memorable Experience

    08:24 Lessons Learned: Supply Chain and Sales Strategy

    09:53 Future Guests or Just Curious, Join Us!

    About Elevator 321 and the College of Coaches

    We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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    Elevating Performance (HD)By College of Coaches