Core Brands Podcast

Ep 04 - Simplifying Social Media with Karen McCarthy

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In this inspiring episode, Roberta interviews Karen McCarthy, the founder of The Simplified Social Media. Karen shares her unique journey from aspiring singer and journalist to a successful entrepreneur. She discusses overcoming her fear of being on camera, the importance of authenticity in client relationships, and her transition from one-to-one client work to group programs. Karen offers invaluable advice on balancing personal wellness with professional growth, selecting a profitable niche, and creating impactful online businesses.


Listeners will gain insights into Karen’s experiences in building her brand, fostering genuine client connections, and crafting a supportive community. The episode also highlights her proudest achievements and ambitious plans for new courses and content.


Key Takeaways:

  • Authenticity in Business: Be genuine to attract the right clients and form meaningful connections.
  • Overcoming Fear: Embrace video content to connect with clients and grow your business.
  • Strategic Focus: Choose a niche that aligns with your passion and profitability.
  • Work-Life Balance: Wellness practices, like spending time with pets, are crucial.
  • Group Programs: Shift from one-to-one work to scalable solutions for better client impact.
  • Continuous Growth: Take breaks to gain clarity and focus on long-term goals.


    • Notable Quotes:

    • “Authenticity is the foundation of meaningful client relationships.”
    • “Being on camera scared me, but it became the gateway to real connections.”
    • “It’s important to align your work with your interests for lasting success.”


      • Chapter Highlights:

      00:00 – Introduction and Icebreaker

      08:31 – The Birth of Simplified Social Media

      14:14 – Authenticity in Business Relationships

      20:09 – Overcoming Camera Fear

      27:40 – Balancing Work and Wellness

      Stay Connected with Karen McCarthy:

      • Follow Simplified Social Media on Instagram: @‌simplifiedsocialmedia
      • Follow Small Dogs Big City on Instagram:
      • Visit The Simplified Social Media Website: https://www.thesimplifiedsocialmedia.com/


        • Stay connected with Roberta:

        • Follow on Instagram: @‌designbyroberta and @‌corenandformdesign
        • Connect on LinkedIn
        • Subscribe to the Core Letters newsletter for updates
        • Visit the Core Brands website
        • Book a Free Discovery Call if you're interested in collaborating!
          • ...more
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          Core Brands PodcastBy Roberta Rechena