The Trust Engine

Ep 04: Stop Chasing Clients (How to Build a Trust Engine)

Listen Later
Episode 004: Stop Chasing Clients (How to Build a Trust Engine)
Episode Summary:

Have you ever stood in a crowded networking event—the "Ballroom of Desperation"—and felt like a hunter scanning for prey? That feeling of hollow transaction is why so many service entrepreneurs hate marketing. You didn't start your business to chase clients; you started it to help them. In this episode, Johnny Terra (JT) reveals why the "Always Be Closing" mindset is a trap. He shares the story of the "Accounting Tutor"—how he built more authority as a struggling student than he did with a degree—and breaks down the philosophy of the Trust Engine. Learn how to stop shouting at strangers and start attracting partners by mastering the art of "Serving First."

In this episode, you will learn:
  • The "Ballroom of Desperation": Why traditional networking feels gross and how to escape the hunter trap.
  • The Law of Benevolence: Why selling is just helping, with a price tag attached later.
  • The Golden Rule of Content: Why you should give away the "What" and "Why" for free, and only sell the "How."
  • The Crash-Test Dummy: How revealing your failures (Radical Transparency) builds more trust than pretending to be perfect.
  • The Serve First Audit: A 4-question test to ensure your marketing is building trust, not just noise.
    • This Week's Challenge (Action Over Theory):

    Create ONE piece of content (email, post, or video) today that passes the Serve First Audit:

    1. Give away a secret chapter of your playbook;
    2. Tell a story of a failure; and
    3. Ask for absolutely nothing in return.
      4. ...more
      View all episodesView all episodes
      Download on the App Store
      The Trust EngineBy Go Make a Dollar Team