Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I have got a fabulous guest, AJ Campbell, who is a best-selling author of Leave Well Alone and has recently got a new book out called Don't Come Looking. We'll be discussing how much dedication it takes to write a novel, self-publish it and become an Amazon bestseller. Also Amanda will be revealing all her press coverage she achieved after doing my Pitch to the Press course.

Episode Highlights:

• {1:04} Amanda talks about when she self-published her first novel
• {4:17} Amanda describes how much dedication it takes to write a novel
• {6:07} On how there is a lot of competition and you have to be prepared to go up against professional publishers when you are self-publishing
• {7:55} On how important it is to have an editor to critique the book
• {10:40} Amanda describes the plot of her new novel Don't Come Looking
• {12:02} Amanda describes her content planning process after working with Claire
• {14:22} Amanda reveals all the press coverage she achieved after doing the Pitch to the Press course

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/

About Amanda Campbell:

AJ Campbell is the debut author of the Amazon bestselling novel Leave Well Alone. An alumna of the Faber Academy, she writes in the psychological thriller and mystery genres. Her latest book Don't Come Looking, although a standalone story, is a sequel to her debut novel and is due for release in April 2021.

AJ draws inspiration for her writing from many facets of everyday life. The human mind and how different people react to each other and interact in society fascinates her. She loves settling down with a good book and enjoys thought-provoking stories that beg the question - what would I have done in that situation?

AJ lives on the Essex / Hertfordshire border with her husband, sons, and cocker spaniel, Max. She is a firm believer in daily exercise for mental health and enjoys walking Max in the local fields to boost her creativity. AJ also loves cooking oriental food while sipping a good glass of white wine.

Connect with Amanda:

Website: www.ajcampbellauthor.com

Facebook: https://www.facebook.com/AJCampbellauthor

Instagram: https://www.instagram.com/ajcampbellauthor/

Twitter: https://www.twitter.com/AuthorAJC

Purchase Leave Well Alone: https://tinyurl.com/hkj5u5x8

Purchase Don't Come Looking: https://tinyurl.com/6x98yc35