Is LinkedIn really worth your time? (Spoiler: yes, but not how you think)

Join host Kendra Losee and former tech executive turned personal branding expert Jaime Chambron for a refreshingly honest conversation about LinkedIn. If you've been avoiding LinkedIn or feeling overwhelmed by 'showing up' there, this episode is for you.

You'll discover: 

• Why 30 minutes a week is all you need to start 
• How to make your profile stand out (without being fake) 
• The 'crawl-walk-run' approach to building your presence 
• Why those motorcycle photos might get more engagement than your thought leadership

Perfect for business owners over 40 who want to leverage LinkedIn strategically - and actually enjoy using it.

Ready to make LinkedIn work for you? Listen now and discover how to build authentic connections without spending hours on the platform.

Show Notes

EPISODE SNAPSHOT: Join Kendra and personal branding expert Jaime Chambron for a practical conversation about leveraging LinkedIn without the overwhelm. From profile optimization to content strategy, discover how to make LinkedIn both effective and enjoyable.

GOLDEN NUGGETS: 

• Why 30 minutes a week is enough to start building presence 
• How to optimize your headline for maximum impact 
• The power of repurposing existing content 
• Why personal stories often outperform professional posts

PRACTICAL TIPS:

1. Start with profile optimization (headline, banner, about section)
2. Engage authentically in comments before creating content
3. Repurpose existing content (presentations, blogs, webinars)
4. Share personal stories that relate to your professional journey

ACTION STEPS:

1. Update your LinkedIn headline using Jaime's formula
2. Spend 30 minutes this week engaging with your network
3. Look through your content archives for repurposing opportunities
4. Join relevant industry groups

🌟 Connect with Jaime:

https://www.linkedin.com/in/chambron

https://careeragilitysystem.com/ 

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🌟Connect with Kendra

Website: https://kendralosee.com 

https://www.instagram.com/itskendralosee 

https://www.facebook.com/itskendralosee 

https://www.linkedin.com/in/kendralosee 

https://www.tiktok.com/@itskendralosee 

DISCLAIMER:

This podcast is sponsored by KendraLosee.com. Some links are affiliate links which means if you buy something we may receive a small commission.

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