Time under tension = more hypertrophy

Controlled eccentrics = hypertrophy, muscle strength, tendon health, increased DOMS

Faster movements at 50-60% 1RM for power development

Dyes that have been banned have shown toxicity in animals

ADHD study was related to removal of additives and food dyes from diets of hyperactive children and behavior improved, more empirical studies could not clearly replicate, may indicate that overall reduction in processed diet improves health

Claims of different products: inhibits fat storage, reduces fat cell size, reduces fat cell formation // active joints, improved muscle tone, youthful skin, zero carbs, zero sugar, zero calories // burn fat, lose inches, promote lean body composition

Significant referral and loyalty incentives

Hormone supplements designed to match different phases of cycle, only micronutrients included: magnesium oxide (cuing period - not absorbed well, makes you poop), magnesium stearate and silicon dioxide (listed as flow agent - means anti caking), potassium phosphate (used to increase phosphate levels, no clear benefit), coq10 (potential increase in energy), theacrine (claims to support hormones, no evidence of this, derivative of caffeine - maybe energy), inositol (good), quercitin (good for immune health), Palmitic acid monoethanolamide (endocanabinoid system, decrease inflammation and pain), forms of zinc (appears to help with menstrual cramps), CLA (has efficacy in fat loss, dose dependent, in blend so dosage unclear - you can get CLA supplement from GNC for 1/4 the price and individual listed doses), whole lean body system for 30 days is $175 = $6/day