Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I am going to be talking about creating summer content. I'm sharing some great ideas and tips for preparing your content if you're planning on taking a much needed break over the upcoming summer weeks and you don't want to be on your social media.

Episode Highlights:

• {0:55} Batch your content, dedicate a day to creating content and a day to scheduling it for the upcoming summer weeks that you're taking off.
• {1:06} Repurpose your content.
• {1:43} Jump on news stories but keep it light and fun.
• {1:53} Tap into existing campaigns and useful hashtags that you can create social media posts around.
• {2:14} People love to see the face behind a business so use the more informal summer months as a good opportunity to share behind the scenes, pictures of your team, customers, and products.
• {3:12} Ask fun summer-themed questions.
• {4:03} Get people to share their summer photos
• {4:29} Use calendar dates and, of course, sporting events, and other fun activities to break up your social feeds.
• {5:13} Keep it light and have fun with your content and remember to make it short, compelling, and easy to read. Think bite-sized chunks.

Connect with Claire:

You can download my 30 Content Ideas in 30 Minutes Guide here: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go www.clairewinter.info.

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Website: https://clairewinter.info/

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