Find the Red Thread at TamsenWebster.com.

According to Goethe, all the rope the British Navy uses, from the largest to the smallest, is made with a red thread woven into it. That means that even the smallest piece of rope can be identified as the property of the crown. What's great about that story is that it represents a different approach to leaving your mark. A lot of advice revolves around stamping your work from the outside: using a strong graphic identity or naming something in a very particular way. While those things are important, they'll be even more powerful if the core of something is recognizably yours, if it's interwoven with the Red Thread.

Resources

• Find the Red Thread EP 003: Where Does the Red Thread Come From?
• The Red Thread Worksheet