Ben continues the LinkedIn discussion with Colleen McKenna, Founder and CEO of Intero Advisory. Colleen is a LinkedIn specialist, coach, and trainer. If you're working on your personal brand, this episode is for you. Lots of tips in this episode!

Sneak peek: Details on Profile Basics and lots of profile no-no's.

Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm, has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques. Colleen and Intero shake up the status quo with a ‘personal’ approach to business by maximizing an individual’s network, personal brand, and expertise.