Welcome to Episode 5 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.

In this episode, I try Selena Gomez's latest Horchata inspired chocolate and cinnamon collab with Oreo and unpack some of the strategy behind the latest collab trends!

💡 Whether you’re in FMCG, retail strategy, product development, brand management, or social media marketing – this episode is packed with insights and examples of how smart brands stay competitive.

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🎥 Follow Hamzeh on IG & TikTok: ⁠@hamzeh.majiet⁠

📩 Contact: ⁠[email protected]