This week’s episode is very short, under 30 minutes, but it’s packed with valuable insights about how to get your product spec’d as original equipment on something larger, or just get your product, service or tech bundled in as part of a bigger finished good.

 

Apologies in advance for the wind noise, I met the product managers from Marin Bicycles at an outdoor cafe while at a major mountain bike event in France to ask them how and why they choose the parts that go on their bikes. The lessons they shared are applicable whether you’re hoping to get your product on a bike, car, used as part of a retail or entertainment venue, or bundled in with another product to help drive sales. Or maybe you just wonder why you see the same parts and brands spec’d on so many different things?

 

If your product can be used to add value or functionality to something else, this episode explains the product manager’s thought process and walks you through the steps you need to follow to make your product a viable option for OEM spec!