The Efficient Coach

Ep 053 - 3 Vital Lessons For Selling Online Coaching


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Are you struggling to sell your online coaching program? Do you feel nervous about putting yourself out there, afraid of being “too salesy,” or frustrated when your inbox stays empty after launching your offer? I’ve been there.

In today’s episode, I’m sharing the story of my very first online coaching offer back in 2018 - the one that completely flopped.

I’ll break down exactly why it didn’t sell, the fears and mistakes that held me back, and the vital lessons I learned that have since helped me grow a thriving coaching business.

Here’s what you’ll learn:

  • Why providing free value alone isn’t enough to sell your online coaching services.
  • The importance of building anticipation and creating excitement around your coaching offers.
  • How fear of being “too salesy” could be costing you clients—and how to reframe it.
  • Why reflecting on your launches (even the ones that flop) is essential to improve your sales strategy.

If you’re an online coach looking to attract more dream clients, confidently sell your programs, and grow your coaching business without feeling pushy, this episode is packed with actionable insights to help you.


Key Takeaways:

  • Selling online coaching programs takes more than great content. You need a strategy to communicate the value of your offer and build genuine excitement around it.
  • Your audience needs clarity, not confusion. Talking about your coaching consistently helps them see how your program can solve their problems.
  • Fear of rejection will hold you back. Reflection helps you learn from your mistakes and refine your sales approach for the next launch.

This episode is for online coaches, fitness coaches, life coaches, and any service-based professionals who want to:

  • Increase client inquiries for their coaching program.
  • Improve their sales strategy without feeling pushy or uncomfortable.
  • Learn how to effectively market their coaching offers to attract the right clients.
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The Efficient CoachBy Phil Williams