Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm delighted to be interviewing Lucy McCarraher, who is the founder of Rethink Press and the Business Book Awards, and also the author of 13 books -– three novels, four self-help books and six books on writing, including A Book of One's Own – a manifesto for women to share their experience and make a difference, and Bookbuilder (with Joe Gregory).

Episode Highlights:

• {0:52} Lucy explains how she came to write 13 books.
• {1:43} Lucy talks about founding Rethink Press.
• {2:40} On the benefits of publishing a book:
• • You get clarity when you plan and write a book in detail.
  • When you've got your name on the front of a good book or a well-produced book, it says, "I'm the expert here."
  • It's not an overt sales tool, but when you send out your book to your prospects and clients, it tells them what you do.
• {4:07} There's a thing what I call 'book magic', for every author something really amazing and unexpected will happen because their book has got into the hands of somebody.
• {5:20} On how you can repurpose your book manuscript.
• {10:05} Lucy explains what her Book Builder program is.

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About Lucy:

LUCY McCARRAHER started her first publishing company while she was still at university and has worked in publishing and the media ever since. She is the Founder of Rethink Press, the premier hybrid publisher of business books.

Lucy is the author of 13 books – three novels, four self-help books and six books on writing, including A Book of One's Own – a manifesto for women to share their experience and make a difference, and Bookbuilder (with Joe Gregory).

Lucy is the Founder of the Business Book Awards, and Host of the ABOO – A Book of One's Own online support and mentoring group for women authors and aspiring authors. She has mentored over a thousand entrepreneurs and business owners to plan, write and publish their books.

Lucy is a speaker and mentor. She has a post-graduate diploma in teaching Creative Writing and Literacy.

Connect with Lucy:

www.rethinkpress.com

Facebook – Lucy McCarraher

Twitter, Clubhouse, Instagram - @lucymccarraher

LinkedIn – Lucy McCarraher

www.facebook.com/groups/ABOOCircles