Product Launch Rebel

Ep. 053: On Launching a Smartphone Accessory Brand — The David Barnett Interview


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Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason” became a key to his success. Learn how his early product assumptions changed based on customer feedback —…
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Product Launch RebelBy John Benzick

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