Since 2003, Jake has sold, marketed and consulted in various industries including hospitality, home services, SaaS, VoC market research and dentistry. He has conducted call handling training and group seminars for over a decade, and is currently the Executive Vice President of Client Strategy and a Co-Founder of The Gargle Marketplace(founded in 2018)where he consults dental practices on Marketing strategies to help them achieve their new patient and production goals. In the past decade, Jake has personally consulted more than 5,000 dentists nationwide on marketing strategies from direct mail, digital marketing, online reputation management, rebranding campaigns, and training staff on everything from answering phones, to implementing in-house membership plans. Jake also volunteers time as a member of the non-profit organization, The Dental Experts Network(also known as DEN) where he trains and mentors dental consultants on marketing best practices.  Here is what to expect on this week’s show:Where Jake thinks the puck is going on dental marketing, and ways that the industry has changed over the yearsWhy you may want to reconsider your opinions on dental marketing’s effectiveness, and how there are “many ways to skin a cat”How Jake and Gargle have successfully driven up business for their dentist clients, and how they’re on the cutting edge of electronic and mail-based marketingMarketing tactics that pay off big ROIsMarketing advice Jake would give to a new dentist  Connect with Jake and Gargle:WEBSITE: https://gargle.com/FACEBOOK: https://www.facebook.com/GargleDentalServices/INSTAGRAM: https://www.instagram.com/gogetgargle/TWITTER: https://twitter.com/GetGargleLINKEDIN: https://www.linkedin.com/in/jake-goates-a8908a12/Learn more about your ad choices. Visit megaphone.fm/adchoices