Powerful Innovation is rarely a random idea that emanates from a casual brainstorming session or a bright spark in the middle of the night. If you don't understand the difference between ideas and innovation, it is unlikely that your idea will end up with a transformative innovation aimed at solving a real problem. Just follow the 5 #STN Fundas to put your IDEA through the INNOVATION FILTER and avoid making a mistake..because failed initiatives are expensive at several levels of business.