In this episode, Richard dives into personal branding and what that looks like in a Digital-First world. He reminds us that personal branding is the consistency of look, consistency of  professionalism, and an understanding of, “what do you choose to participate in?” posts, conversations, platforms. Personal branding is knowing what you have to say on social topics, leadership ideas and demonstrating leadership styles consistently. It has to do with YOU, the things that you value, things that you’re interested in. 

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