Welcome to another episode of a case of the mondays hosted by Nick Williams, founder of DeepBridge Consulting.

In this podcast we get in to the marketing implications of what an ad means, how you can harness tech disruption to your advantage, and specifically how blockchain should start to be on your radar.

Big takeaway from today is:

"ADS SHOULDN'T BE VIEWED AS AN INTERRUPTION, BUT AS AN INTRODUCTION"

and that blockchain is here. Atleast the principles of blockchain are here. 

Here are the articles I walk through in this podcast: 

Digital Marketing & How Its (Lack Of?) Evolution Is Impacting Brands

https://www.marketingdive.com/news/study-consumer-brands-waste-50b-of-digital-trade-marketing-spend/560424/

Nike Purchases Prediction Power

https://www.marketingdive.com/news/nike-buys-data-analytics-startup-celect-to-boost-dtc-sales/560387/