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Ep. 06 - NEW Ouma Rusks Hot Cross Buns Strategy
Welcome to Episode 6 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.The latest launches of the week: 🛒 Woolworths’ eco-friendly cleaning relaunch🥤 Steri Stumpie’s new Peachy Litchi twist🍫 Lindt ChocoFruit with Coconut This week, I unpack:🥖 Ouma Rusks’ bold new Hot Cross Buns flavour – why they launched in trial packs first and why it’s exclusive to Checkers & Shoprite.💡 Whether you’re in product development, brand strategy, or retail – this episode is packed with insight on how SA brands are testing, scaling, and winning at shelf.🔗 Follow the pod on IG: @breaktheshelf🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet📩 Contact: [email protected]
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By Hamzeh MajietWelcome to Episode 6 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.The latest launches of the week: 🛒 Woolworths’ eco-friendly cleaning relaunch🥤 Steri Stumpie’s new Peachy Litchi twist🍫 Lindt ChocoFruit with Coconut This week, I unpack:🥖 Ouma Rusks’ bold new Hot Cross Buns flavour – why they launched in trial packs first and why it’s exclusive to Checkers & Shoprite.💡 Whether you’re in product development, brand strategy, or retail – this episode is packed with insight on how SA brands are testing, scaling, and winning at shelf.🔗 Follow the pod on IG: @breaktheshelf🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet📩 Contact: [email protected]