In this episode, I talk about shifting how people perceive you in a particular role (i.e. reinventing yourself) by stepping away from that role completely ("unbranding") and creating a new context around it, so you can then reintroduce yourself in that role as a "new good idea"! This all comes straight from the wise guidance of Matthew McConaughey's book Greenlights, mixed in with what I've recently been learning myself! Enjoy.