If you are a marketer, I'm sure you often use the words 'target audience or target market.' Whether you are trying to sell a product or make someone laugh, one thing you need to make it successful is by defining your 'target audience.'

 

But what is this target audience? What makes a product successful to Gen-Z while it fails for millennials? Why do brands adapt to different communication approaches to connect with a different set of people? 

 

And most importantly what is an ideal target audience?

 

In today's episode, we will talk in detail about the process of defining a target audience, what impact it makes in your marketing campaign, and some mistakes you can avoid if you choose your audience correctly.

 

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